PRIVACY POLICY
Last updated: January 15, 2026
This Privacy Policy describes how Peak Primal (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from thepeakprimal.com.
How We Collect and Use Your Personal Information
To provide the Services, we collect personal information about you from a variety of sources. The information that we collect and use varies depending on how you interact with us.
Information We Collect Directly from You
- Contact details: including your name, address, phone number, and email.
- Order information: including billing/shipping address, payment confirmation, and email.
- Account information: including your username, password, and security questions.
- Shopping information: including items viewed, cart contents, and loyalty points.
- Customer support: information included in communications sent through our Services.
How We Use Your Personal Information
- Providing Products and Services: To process payments, fulfill orders, and manage your account.
- Marketing and Advertising: To send promotional communications and tailor advertisements.
- Security and Fraud Prevention: To detect and investigate malicious or fraudulent activity.
- Communication: To provide customer support and improve our Services.
How We Disclose Personal Information
In certain circumstances, we may disclose your personal information to third parties, including:
- Vendors who perform services on our behalf (IT management, payment processing, shipping).
- Business and marketing partners for advertising purposes.
- Affiliates within our corporate group.
- In connection with business transactions like mergers or legal requirements.
Your Rights
Depending on where you live, you may have the following rights regarding your personal information:
- Right to Access / Know: Request access to information we hold about you.
- Right to Delete: Request that we delete your personal information.
- Right to Correct: Request correction of inaccurate information.
- Right of Portability: Receive a copy of your information for transfer to third parties.
- Right to Opt-out: Direct us not to "sell" or "share" your personal information for targeted advertising.
CONTACT
Should you have any questions about our privacy practices or this Privacy Policy, please contact us:
